+971 56 435 2540info@upspark.net
Our services

Software & marketing, built by one team

From websites and mobile apps to full-stack marketing campaigns, we bring the same product discipline we use on our own platforms to every project.

Digital Marketing

Full-funnel marketing run as one programme rather than a set of disconnected channels — so search, social and paid campaigns reinforce each other instead of competing for the same budget.

What we offer

  • Channel strategy and a quarterly roadmap tied to business goals, not vanity metrics
  • Search engine optimisation: technical audit, on-page work and content planning
  • Paid campaigns across search and social, built and managed end to end
  • Organic social: content calendars, creative and community management
  • Copywriting and graphics produced in house, so campaigns ship without waiting on a third party
  • Monthly reporting against agreed KPIs, with the reasoning behind each change

Usually the right call when

  • You are getting traffic but not enquiries
  • Marketing is spread across several freelancers and nobody owns the whole picture
  • You are launching a product and need demand from day one

Digital Sales

The machinery that turns interest into pipeline: landing pages, follow-up sequences and a CRM that reflects what is actually happening, rather than a spreadsheet nobody updates.

What we offer

  • Sales funnel design, from first touch through to a booked conversation
  • Landing pages and lead capture forms built for conversion and instrumented properly
  • Email sequences and follow-up automation that respond to what a lead does
  • CRM setup and pipeline stages that match how your team actually sells
  • Lead routing and notifications, so enquiries reach a person while they are still warm
  • Attribution wired through, so you can see which campaigns produce revenue

Usually the right call when

  • Leads arrive but go cold before anyone follows up
  • You cannot tell which channel is producing real revenue
  • Sales and marketing are working from different numbers

AI Automation

Custom AI-driven workflows that remove repetitive manual work from sales, support and operations — scoped around a specific process you can measure, not a general-purpose assistant.

What we offer

  • Process discovery: we map the work first and identify what is genuinely worth automating
  • Document and email triage — classification, extraction, routing and summarisation
  • Support automation that drafts or resolves routine tickets and escalates the rest
  • Internal tools and assistants grounded in your own documents and data
  • Integrations with the systems you already run, rather than another silo
  • Human review built into anything consequential, with a record of what the system did and why

Usually the right call when

  • A team is spending hours a week on copy-paste work between systems
  • Support volume is growing faster than headcount
  • You have data in several places and no reliable way to bring it together

LinkedIn Automation

Targeted outreach that builds a steady flow of qualified conversations — researched and personalised, run within LinkedIn's limits rather than blasting connection requests.

What we offer

  • Ideal customer profile definition and prospect list building
  • Message sequences written for your voice, personalised per prospect rather than merged from a template
  • Connection and follow-up cadences paced to stay within platform limits
  • Profile and company page positioning, so outreach lands on something credible
  • Reply handling and qualification, with warm conversations handed to your team
  • Weekly reporting on sends, acceptance, replies and booked calls

Usually the right call when

  • You sell B2B and your buyers are reachable on LinkedIn
  • Outbound is inconsistent because it depends on whoever has spare time
  • You need pipeline before a paid budget is justified

Email Outreach

We run your outbound email for you. Our team uses AI to find the right people for your offer and to write the right message for each one, then sends, follows up and hands you the replies — you only step in for the conversations.

What we offer

  • Ideal-customer definition and target list building, with AI-assisted research to find the right companies and decision-makers
  • Contact verification before anything is sent, to protect your domain and deliverability
  • Messages written for each audience and personalised to the recipient, reviewed by our team before they go out
  • Sending set up and managed on your behalf, including domain warm-up and sending limits
  • Automated follow-up sequences that stop as soon as someone replies
  • Replies sorted and passed to you, with regular reporting on what is working

Usually the right call when

  • You want new conversations with the right buyers but have no time to run outreach yourself
  • Past bulk emailing brought poor replies or hurt your sender reputation
  • You are entering a new market and need to reach decision-makers quickly

E-commerce Website

Online stores built for conversion and for the people who run them — a checkout that works on a bad connection, and an admin your team can operate without calling us.

What we offer

  • Storefront design and build, optimised for mobile and for speed
  • Secure checkout with regional payment gateways, including UAE providers
  • Product catalogue, variants, and inventory that syncs with how you actually hold stock
  • Shipping, tax and fulfilment configuration for your markets
  • Analytics and conversion tracking wired in from launch, not bolted on later
  • Staff training and handover documentation, plus ongoing support if you want it

Usually the right call when

  • You are selling through social channels and have outgrown it
  • An existing store loses people at checkout
  • Stock and orders live in systems that do not talk to each other

App Development

Native and cross-platform mobile apps built to ship, instrument and iterate after launch — the same engineering standard we hold our own platform to.

What we offer

  • Product discovery and a written scope with fixed milestones before any code
  • UI/UX design: flows and screens agreed up front, so the build has nothing left to guess at
  • iOS and Android delivery, native or cross-platform depending on what the product needs
  • Backend, APIs and third-party integrations
  • App Store and Play Store submission, including the review process
  • Analytics, crash reporting and post-launch iteration

Usually the right call when

  • You need a real product in users' hands, not a clickable prototype
  • An existing app is unmaintained and needs taking over
  • Your service depends on mobile and the web experience is not enough

Social Media Dashboard — KPIs

One dashboard for the social and marketing metrics that actually matter to your business, pulled from the platforms automatically so nobody is assembling a report by hand each month.

What we offer

  • A KPI set agreed with you first — the numbers you will act on, not everything available
  • Automated collection from the platforms and analytics tools you already use
  • A single dashboard covering reach, engagement, traffic and conversion side by side
  • Period-on-period comparisons, so a number is always read against context
  • Scheduled reports delivered to the people who need them
  • Honest gaps: where a period was never measured, the dashboard says so rather than reporting a zero

Usually the right call when

  • Reporting is a manual copy-paste job every month
  • Each platform tells a different story and none of them mention revenue
  • You want one view across marketing rather than a login per channel
Why us

Why partner with UpSpark?

Your success is our priority.

Cross-Disciplinary Team

Engineers and marketers who work from the same playbook

Custom Solutions

Tailored strategies and builds that align with your unique goals

Transparency

Clear, regular reporting and open communication

Results-Driven

Focus on measurable outcomes, not vanity metrics

We Build What We Sell

We run our own product, Careers NextStep, so we know what it takes to ship and maintain software

Not sure which of these you need?

Describe the problem, not the service.

Tell us what you are trying to achieve and we'll tell you which of the above actually applies — including when the answer is none of them.